I used Photoshop exclusively to create this piece, though I did go trace over some images from the internet and change some details in the color or form to make them merge with the piece better. I had a strong focus on shape, with the curves of the mountains, camels, and the text under the camels. I also utilized emphasis with the blue box that sticks out of the design. My initial inspiration was the Aziz Osman painting of boys with sheep and camels, because I loved the rich orange tones and how the camel draws the eye.
The target audience of this poster is really anybody with any marginal interest in art or other cultures. It does not have a very specific target audience, because really anybody could benefit from the exhibit. I am trying to use some very strong iconography with the African mountains and camels because they are clearly tell the viewer what the exhibit is about and what they can expect.
I chose not to target a super specific audience because I feel as though the exhibit is bigger than just a specific group. I hope they are informed about the facts (location, dates) and also have a decent understanding of the purpose of the exhibit. I am exploring the impact of iconography and its ability to successfully convey the purpose of something. This is important because it allows me to successfully convey a message without having to use words.
The target audience of this poster is really anybody with any marginal interest in art or other cultures. It does not have a very specific target audience, because really anybody could benefit from the exhibit. I am trying to use some very strong iconography with the African mountains and camels because they are clearly tell the viewer what the exhibit is about and what they can expect.
I chose not to target a super specific audience because I feel as though the exhibit is bigger than just a specific group. I hope they are informed about the facts (location, dates) and also have a decent understanding of the purpose of the exhibit. I am exploring the impact of iconography and its ability to successfully convey the purpose of something. This is important because it allows me to successfully convey a message without having to use words.